# Product Thesis Standard

## Required Claim

For `[specific buyer]` who experiences `[observable costly problem]`, the product creates `[measurable change]` better than `[current behavior or alternative]`.

## Required Evidence Table

| Assumption | Current evidence | Cheapest test | Disconfirming threshold | Owner | Review date |
|---|---|---|---|---|---|

## Decision Rule

Every major task must either deliver customer value or reduce uncertainty in a named assumption.